Media based sentiment indices as an alternative measure of consumer confidence

Stellenbosch Working Paper Series No. WP17/2018
 
Publication date: September 2018
 
Author(s):
[protected email address] (Department Economics and Bureau of Economic Research, Stellenbosch University)
[protected email address] (Department Economics, Stellenbosch University)
 
Abstract:

The world is currently generating data at an uprecedented rate. Embracing the data revolution, case studies on the construction of alternative consumer confidence indices using large text datasets have started to make its way into the academic literature. These 'sentiment indices' are constructed using text-based analysis. A subfield within computational linguistics. In this paper we consider the feasibility of constructing online sentiment indices using large amounts of media data as an alternative for the conventional survey method in South Africa. A clustering framework is adopted to provide an indication of feasible cadidate sentiment indices that best reflect the traditional survey based confidence consumer index conducted by the BER. The results indicate that the best candidate indices are linked to a single data source with a focus on using specialised financial dictionaries. Finally, composite indices for consumer confidence is constructed using Principle Component Analysis. The resulting indices' high correlation with the traditional consumer confidence index provide motivation for using media data sources to track consumer confidence within an emerging market such as South Africa using sentiment based techniques

 
JEL Classification:

B41, C52, C55, C83

Keywords:

Big Data, Sentiment Analysis, Consumer Confidence

Download: PDF (816 KB)

Login

(for staff & registered students)



Need a password?
Forgot your password?

Upcoming Seminars

No seminars are currently listed. Please check back soon.
 
More...

BER Weekly

1 March 2021
Even with the release of data showing a record high unemployment rate in 2020Q4, it turned out to be a fairly good week for the SA economy. Daily new COVID-19 infections remained well contained, while the second batch of 80 000 J&J vaccines arrived (albeit controversially with the grounded SAA being the carrier). In addition, relative to the October...

Read the full issue
 

Upcoming Seminars

No seminars are currently listed. Please check back soon.
 
More...

BER Weekly

1 March 2021
Even with the release of data showing a record high unemployment rate in 2020Q4, it turned out to be a fairly good week for the SA economy. Daily new COVID-19 infections remained well contained, while the second batch of 80 000 J&J vaccines arrived (albeit controversially with the grounded SAA being the carrier). In addition, relative to the October...

Read the full issue