From Competitive Balance to Match Attractiveness in Rugby Union
Stellenbosch Working Paper Series No. WP09/2008Publication date: 2008
Author(s):
[protected email address] (University of Stellenbosch)
Professional sports leagues aim to provide attractive contests that maximise fan interest. Literature on the demand for professional sport suggests that fans derive utility from identifying with teams and from the quality of contests, which depends on uncertainty of outcome and demonstration of the skills required to excel at the game. Measures of the attractiveness of sports contests should incorporate these two dimensions of quality. This paper proposes measures of the attractiveness of rugby union matches corresponding to Newton’s gravity equation. These measures proxy the extent of uncertainty of outcome by the points margin between the participating teams and demonstration of playing skills by the total number of points scored in a match, respectively. Using hypothetical match scores, the paper shows that the most accurate of the proposed measures uniquely identify degrees of “attractiveness”. A comparison of major rugby leagues for the period 2006 to 2008 suggests that the Guinness Premiership provided the most attractive matches, followed by the Magners League and the Super 14.
JEL Classification:L83
Keywords:Economics of sport leagues, Rugby union, Competitive balance, Uncertainty of outcomes, Match attractiveness
Download: PDF (218 KB)Login
(for staff & registered students)
Upcoming Seminars
Monday 28 July 202512:00-13:00
Dr Neil Rankin: Ceo Of Predictive Insights & Stellenbosch University
Topic: "TBC"
12:00-13:00
Prof Willem Boshoff
Topic: "Two competing approaches in South African competition policy: merger control and anti-cartel enforcement over the past 30 years"
12:00-13:00
Prof Derek Yu: University Of The Western Cape
Topic: "Examining the teaching, assessment and research activities of the South African Economics Departments"
BER Weekly
13 Jun 2025 Another global flashpoint ignites as Israel attacks Iran’s nuclear facilitiesThe story for the week was initially relatively positive, with the overarching narrative being that the US and China agreed on a trade truce. However, overnight, Israel struck Iran’s nuclear facilities, military sites and killed senior commanders in dozens of strikes. While Israel has attacked Iran before, this is the first time nuclear facilities were...
Read the full issue
Upcoming Seminars
Monday 28 July 202512:00-13:00
Dr Neil Rankin: Ceo Of Predictive Insights & Stellenbosch University
Topic: "TBC"
12:00-13:00
Prof Willem Boshoff
Topic: "Two competing approaches in South African competition policy: merger control and anti-cartel enforcement over the past 30 years"
12:00-13:00
Prof Derek Yu: University Of The Western Cape
Topic: "Examining the teaching, assessment and research activities of the South African Economics Departments"
BER Weekly
13 Jun 2025 Another global flashpoint ignites as Israel attacks Iran’s nuclear facilitiesThe story for the week was initially relatively positive, with the overarching narrative being that the US and China agreed on a trade truce. However, overnight, Israel struck Iran’s nuclear facilities, military sites and killed senior commanders in dozens of strikes. While Israel has attacked Iran before, this is the first time nuclear facilities were...
Read the full issue